Privacy Policy

What changed on November 11, 2026

We added one paragraph to Section 10 (Account Deletion). It says that if you had a paid subscription, a bare record of it stays after you delete your account, what that record holds, and why. Nothing else changed.

What changed on November 1, 2026

We updated this policy for the new version of Junoon. In short:

• Junoon is for adults. You must be 18 or older to use it (Sections 2 and 14).
• Your calendar. If you allow it, the titles and times of your next seven days go to your coach with each message you send, so it can plan around your day. We do not save them (Section 3.6).
• Apple Health. A short summary goes to our AI provider to shape your plan. It is never sold or used for ads. We now say exactly what we keep and for how long (Sections 3.3 and 7).
• What the coach remembers, and how you can see, change or delete it (Section 3.4). How we handle health and safety information you share (Section 3.5).
• Talking instead of typing, and the nightly reflection. Our servers never receive your voice. From the nightly reflection we keep only the short notes you send (Section 3.7).
• Ad measurement. The App sends nothing to Meta unless you tap Allow when it asks about tracking (Section 3.8).
• How we tell you about changes like this one (Section 16).

1. Who We Are

Junoon Wellness LLC ("Junoon," "we," "us," or "our") operates the Junoon mobile application (the "App"), our website at junoonwellness.com, and related services (collectively, the "Services"). We are the data controller for personal information collected through the App and our website.

Contact us at: admin@junoonwellness.com

Mailing address: 611 South Dupont Highway, Suite 102, Dover, Delaware

2. Who This Policy Applies To

This Privacy Policy applies to all users of the Junoon App, including users who access the App without creating an account ("Guest Mode"). By using the App, you agree to the collection and use of information in accordance with this Policy.

This Policy also applies to visitors to our website at junoonwellness.com, including people who join our waitlist, subscribe to our newsletter, or contact us through the website, whether or not they use the App.

Junoon is for adults. You must be 18 or older to use Junoon. See Section 14 (Age Limit and Children's Privacy) for details.

3. Information We Collect

We collect information you provide directly, information generated by your use of the App, and - with your explicit permission - health data from Apple Health.

3.1 Information You Provide

Account and identity information:

• Full name
• Email address
• Password (stored in hashed form; we never store your plaintext password)
• WhatsApp phone number (optional, used for service communications)
• Timezone

Wellness profile (collected during onboarding):

• Gender
• Age
• Height and weight (optional)
• Wellness goals and focus areas (habits, movement, mental health)
• Stress baseline
• Existing yoga or meditation practice level
• Dietary restrictions or preferences
• Physical considerations or limitations (including postpartum, joint pain, chronic fatigue)
• Available time per day for practice
• Preferred time of day for practice
• 30-day personal goal

Coach interactions:

• Messages you send to the coach, and the coach's replies
• Your answers to the short questions the coach asks to get to know you (for example, your usual times, what helps you, how you'd like Junoon to show up)
• Your feedback after a session (how helpful it was and how it felt), and whether you practised
• Your reactions to what the coach suggests (accepted, changed, skipped)
• The short notes you send from your nightly reflection (Section 3.7)

Profile updates:

• Changes to your name, timezone, or profile settings at any time

3.2 Information Generated by Your Use of the App

Practice activity:

• Videos watched and time spent watching each video
• Videos and articles you save or bookmark
• Teachers you follow
• Weekly plan items you complete, skip, or swap
• Progress snapshots across practice pillars

Subscription records:

• Your plan, whether it is active, and Apple's transaction numbers. Payments are handled by Apple, not by us.

Technical and device information:

• Session authentication tokens (stored locally on your device)
• App preferences stored locally (saved content, onboarding state)
• Standard server logs (IP address, request timestamps, error reports)

3.3 Health Information from Apple Health (with your permission)

If you grant permission, the App reads the following data types from Apple Health to personalise your coaching experience:

• Step count: to understand your baseline daily activity
• Resting heart rate: to understand cardiovascular recovery
• Heart rate variability (HRV): to understand stress and recovery signals
• Exercise time: to understand your existing movement habits
• Active energy: to understand how much you move in a day
• Dietary energy: to understand how much energy you take in from food, for nutrition suggestions
• Sleep analysis: to understand your rest and recovery
• Mindful session data: to understand your existing mindfulness practice
• Workout history: to contextualise your overall fitness activity

The App also writes the following data to Apple Health when you complete a practice session:

• Workout records: to log completed Junoon yoga and movement sessions
• Mindful session records: to log completed Junoon meditation and breathwork sessions

3.4 What Junoon remembers about you

To personalise your practice, the coach keeps a picture of you built from what you tell it and what you do in the App: for example, the times that suit you, the practices that have helped, your sleep and energy patterns, and your routines.

• You can see it. The "What Junoon knows" page in the App shows the main things the coach has learned, grouped by where it came from (what you told us, what we noticed, your nightly reflections, and what is true for you right now). You can change your own answers there and delete anything else.
• You can ask the coach to forget. Saying "forget that" straight after telling the coach something, or deleting it on the "What Junoon knows" page, stops the coach using it and stops it learning it again from your conversation. A note the coach already wrote about an earlier day may still mention it. The message you sent stays in your conversation history.
• What we choose not to keep. We screen details of sensitive life events you mention in conversation (for example, a family member in hospital) out of what the coach remembers; the coach responds in the moment. The message itself stays in your conversation history. We do not ask about your family or relationships; if you mention practical facts about your practice (for example, someone who exercises with you), the coach may remember them.

3.5 Health and safety information you share

If you tell the coach about a health matter, we keep only what is needed to keep your practice safe:

• Never medication. We do not store details of medication you mention.
• Safety flags, only with your yes. For conditions that change which practices are safe (for example, pregnancy, high blood pressure or a recent injury), we save a short safety flag (the condition or body area, a level, and the date) only after you confirm it with one tap. The flag is used to keep unsuitable practices out of your plan. You can see and delete it on the "What Junoon knows" page.
• "Going gentle" notes. If you tell us something hurts, the App may go gentle for a few days and tells you so. This note holds no medical detail, ends on its own, and you can delete it.
• If you are under a doctor's care, we may note that fact so the coach can defer to your doctor, but not the details.

3.6 Your calendar (with your permission)

If you allow calendar access, and say yes when the App asks whether your coach may read your week, the App reads your calendar on your phone to plan practice around your day.

Each time you send your coach a message, and when your weekly plan is made, the App sends the titles, dates, start and end times, whether each event lasts all day, and whether you are busy or free, for your events in the next seven days. Titles are shortened to 60 characters. Our AI provider, Anthropic, receives this with your message so the coach can answer you (Section 5). We do not save your calendar information. We do not send attendees, notes or locations.

If the coach mentions one of your events in a reply, that reply is kept in your conversation like any other message.

Junoon can also add the practices and habits you choose to your calendar. Events that Junoon added are left out of what we send.

You can turn calendar access off at any time in your device Settings. The App then stops sending calendar information.

3.7 Talking instead of typing, and the nightly reflection

Talking instead of typing. You can answer some questions out loud, for example in your check-in and your nightly reflection. Your speech is turned into text on your phone where your phone can do that. Where it cannot, Apple's speech service does it, under Apple's own privacy policy. Either way, the words appear as text you can edit before you send them. Junoon's servers receive only the text you send, never the audio, and we do not keep recordings. Each time you use it we keep a small technical note: whether your phone or Apple's service listened, your phone model, your iOS version and your language setting. It holds no audio and no words.

The nightly reflection. In the evening you can talk or type about your day. What you say or type is sent to our servers and to our AI provider, Anthropic, which turns it into a few short notes. You can edit or delete the notes before you send them. We keep only the notes you send, never your voice and never the rest of what you said. The notes appear on the "What Junoon knows" page (Section 3.4), where you can delete them. The one exception is safety: see Section 5.

3.8 Measuring which ads bring people to the App

The App includes a tool from Meta Platforms, Inc. that helps us measure which of our ads on Facebook and Instagram bring people to Junoon. Junoon shows no ads inside the App.

• Nothing goes to Meta unless you allow it. After you sign up, the App asks whether you allow tracking. Until you tap Allow, the Meta tool is not started and the App sends Meta nothing. If you choose Ask App Not to Track, the App sends Meta nothing.
• If you tap Allow, the App tells Meta that you created an account, and the Meta tool reports its own standard events, such as app opens and the start of a trial or a subscription. Meta also receives your device's advertising ID, so it can match these events to an ad.
• We never send Meta your Apple Health data, your calendar, your coach messages or your reflection notes.
• You can change your choice at any time in iOS Settings, Privacy and Security, Tracking.

3.9 Cookies, Analytics and Tracking on Our Website

We use Vercel Web Analytics to understand how many people visit our website. This tool is cookieless: it does not set any cookie on your device, does not collect personal information, and does not track you across other websites. No consent is required for this because nothing is stored on your device and no individual is identified.

When you visit our website, we may use the Meta Pixel, a tool from Meta Platforms, Inc. ("Meta"), to help us understand how our website is used and to measure the results of our advertising on Facebook and Instagram. The Meta Pixel sets a cookie in your browser and sends Meta the fact that you visited our page. If you join our waitlist or newsletter, it also sends Meta the fact that a signup happened - never your email address or any other personal information. We use this information to measure how our ads perform and to show our ads to people who may be interested in Junoon on Meta's platforms.

If you join our waitlist or newsletter, we collect your email address (and, if you provide them, your first name and phone number) and send them to beehiiv, Inc., our email and waitlist provider, to manage your subscription and send you updates. When you create a Junoon account, we also add your first name and email address to this list (and your phone number only if you agreed to WhatsApp updates). You can unsubscribe at any time using the link in any email you receive from us.

If you send us a message through our contact form, your name, email address, and message are sent as an email to admin@junoonwellness.com through our email-sending service. We use this only to respond to you.

Your choices: You can control or delete cookies at any time through your browser settings. If the Meta Pixel is active, you can also manage how Meta uses information about you for ads through Meta's Ad Preferences settings. Every email we send you includes an unsubscribe link.

4. How We Use Your Information

We use the information we collect for the following purposes, each of which has a lawful basis under applicable law:

Members of the Junoon team (currently our founders and core team) can see your name, contact details, join date and the answers you gave when you joined, so we can support you, check how Junoon is working for you, and improve the app; you can ask us not to contact you at any time through the option when you join or by emailing admin@junoonwellness.com.

We do not sell your personal information for money, and we never use your health information (including Apple Health data and the content of your coach conversations) for advertising or share it with advertising partners. We do use the Meta Pixel on our website, and a Meta tool in the App if you allow tracking, to measure our advertising, as described in Sections 3.8 and 3.9. Where the law gives you an opt-out or consent choice over that use, we will provide it.

5. Artificial Intelligence and Your Coach Conversations

The Junoon coach is powered by a large language model (LLM) provided by Anthropic, PBC. When you send a message to your coach, that message, along with relevant context from your wellness profile, your health summary and, if you allow it, your calendar for the next seven days (Section 3.6), is transmitted to Anthropic's API to generate a coaching response. The same goes for what you say or type in the nightly reflection (Section 3.7).

What this means for you:

• Your coach messages are processed by Anthropic's infrastructure in the United States
• Anthropic acts as a data processor on our behalf, bound by a data processing agreement
• Anthropic's use of data sent via API is governed by their API usage policy, which prohibits using API data to train models without consent
• We do not send your email or account details to Anthropic with your messages, and we do not attach an account identifier. Your first name can appear in the conversation we send, for example in a line where the coach greets you by name, and anything you type goes as you typed it.
• You should not share sensitive personal information (financial details, government ID numbers, passwords) in coach messages
• Some decisions in the App, such as when to send a reminder and which practices are safe for you, are made by fixed rules rather than the AI model. The AI may choose from those practices and writes many of the words.
• If you or a message you send suggests someone may be at risk of harm, the App may show crisis helplines and set safety guidance instead of an AI-written reply.
• If a message in the chat or in your nightly reflection suggests you may be at risk of harm, we keep that message and a safety note, and a member of our team may be told so that someone can respond.
• Some of the coach's lines are spoken aloud. The sound is made by an outside text-to-speech service. We send it only the words of the line to be spoken, not your messages.

Anthropic's privacy policy is available at: https://www.anthropic.com/privacy

6. How We Share Your Information

We share personal information only in the following circumstances:

Service providers (data processors): We use Supabase, Inc. as our database and authentication provider. Supabase stores your account data, wellness profile, coach conversation history, and practice activity on our behalf. Supabase acts as a data processor bound by a Data Processing Agreement. For more information: https://supabase.com/privacy

Apple, Inc.: If you use Sign in with Apple or make purchases through the App Store, Apple processes your identity and payment information pursuant to Apple's own Privacy Policy.

Email and waitlist provider (beehiiv): If you join our waitlist, subscribe to updates through our website, or create a Junoon account, we collect your email address and process it using beehiiv, Inc. to manage our waitlist and send newsletters and product updates. beehiiv acts as a data processor on our behalf. You can unsubscribe at any time using the link in any email. For more information: https://www.beehiiv.com/privacy

AI provider (Anthropic, PBC): receives your coach messages and the context described in Section 5, including your health summary and, if you allow it, your calendar for the next seven days, to write the coach's replies. Anthropic acts as a data processor on our behalf.

Text-to-speech service: receives the words of the coach's spoken lines so it can turn them into sound (Section 5).

Meta Platforms, Inc.: receives website-visit information from the Meta Pixel (Section 3.9) and, only if you tap Allow when the App asks about tracking, app events and your advertising ID (Section 3.8).

Legal requirements: We may disclose personal information if required to do so by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of Junoon, our users, or the public.

Business transfers: If Junoon is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you via prominent notice in the App or by email before your personal information is transferred and becomes subject to a different Privacy Policy.

We do not sell your personal information for money. We do share limited information with Meta Platforms, Inc. for advertising measurement, as described in Sections 3.8 and 3.9. This never includes your health data, your calendar, the content of your coach conversations or your reflection notes. If our sharing practices change in any other way, we will update this Policy and notify you in advance.

7. Data Retention

We keep personal information only for as long as necessary for the purposes described in this Policy. The actual period depends on the type of information, the purpose for which it was collected, and our legal, security, and operational obligations.

• Account data, coach conversation history, and practice activity: kept while your account is active, then deleted or anonymised after your account is closed, unless we need to retain it longer to meet legal obligations, resolve disputes, or enforce our agreements.
• What the coach remembers (Section 3.4): kept while your account is active. When you delete it on the "What Junoon knows" page or ask the coach to forget it, the coach stops using it. We keep a private record of it, used only so it is not learned again, until you delete your account.
• Safety flags (Section 3.5): kept while your account is active so your practice stays safe. When you delete one, it stops being used. "Going gentle" notes end on their own after a few days.
• Notes the coach writes about each day that has ended (Section 3.4): kept while your account is active and deleted with your account. The coach reads only the most recent few.
• Calendar information (Section 3.6): not kept. It is used to answer you and then it is gone.
• Nightly reflection notes (Section 3.7): the coach uses them for up to 14 days (notes about tomorrow for 2 days). The notes you sent stay with your account until you delete your account; you can delete tonight's from the reflection screen. The rest of what you said or typed is not kept, except a message kept for safety (Section 5).
• Talk-to-type technical notes (Section 3.7): kept while your account is active. They hold no audio and no words.
• Health data summaries (Section 3.3): daily summaries are kept while your account is active and deleted when you delete your account.
• Server logs: kept for a limited period for security and debugging, then deleted or anonymised.
• Backups: residual copies in backups are removed on our routine backup-rotation cycle.

When you delete your account, we will delete or anonymise your personal information from our active systems without undue delay, subject to legal retention obligations.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction, including:

• All data transmitted between the App and our servers is encrypted using TLS
• Passwords are hashed using industry-standard cryptographic methods; we cannot retrieve your plaintext password
• Authentication tokens are stored securely on-device
• Access to production databases is restricted to authorised personnel only

No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. In the event of a data breach that affects your personal information, we will notify you in accordance with applicable law.

9. Your Rights

Depending on where you live, you have certain rights regarding your personal information.

9.1 All Users

Regardless of where you live, you have the following rights with respect to your personal information, which you can exercise within the App or by contacting us at admin@junoonwellness.com:

• Access: Request a copy of the personal information we hold about you, and review your account and wellness profile at any time in the App.
• Correction: Update or correct inaccurate or incomplete information, including your name, timezone, and wellness profile, through your account settings or by contacting us.
• Deletion: Delete your account and associated personal information at any time via Settings > Account > Delete Account, as described in Section 10.
• Withdraw consent: Where processing is based on your consent, withdraw it at any time, for example by revoking Apple Health, calendar or tracking access in your device settings or turning off push notifications, without affecting the lawfulness of processing before withdrawal.
• Object or restrict: Ask us to stop or limit certain processing of your information by contacting us.
• Complaint: Raise a concern about how we handle your information by contacting us; you may also have the right to complain to your local data protection or consumer protection authority.

9.2 European Economic Area, United Kingdom, and Switzerland (GDPR)

If you are located in the EEA, UK, or Switzerland, you have additional rights under the General Data Protection Regulation (EU) 2016/679 and equivalent UK and Swiss law:

• Right of access (Article 15): obtain confirmation of whether we process your personal data and a copy of that data.
• Right to rectification (Article 16): have inaccurate personal data corrected and incomplete data completed.
• Right to erasure (Article 17): have your personal data deleted in the circumstances provided by law (the "right to be forgotten").
• Right to restriction of processing (Article 18): have the processing of your personal data restricted in certain circumstances.
• Right to data portability (Article 20): receive the personal data you provided to us in a structured, commonly used, machine-readable format and have it transmitted to another controller where technically feasible.
• Right to object (Article 21): object to processing carried out on the basis of our legitimate interests.
• Rights regarding automated decision-making (Article 22): not be subject to a decision based solely on automated processing that produces legal or similarly significant effects concerning you.
• Right to withdraw consent (Article 7(3)): withdraw any consent you have given, at any time.
• Right to lodge a complaint (Article 77): lodge a complaint with your local supervisory authority.

We rely on a lawful basis for each processing activity as described in Section 4. The legal basis for transferring personal information from the EEA to the United States is Standard Contractual Clauses.

9.3 California Residents (CCPA/CPRA)

California residents have the following rights under the CCPA as amended by the CPRA:

• Right to know and access (Cal. Civ. Code §§ 1798.100, 1798.110, 1798.115): request that we disclose the categories and specific pieces of personal information we have collected about you, the sources, the business or commercial purposes for collecting it, and the categories of third parties with whom we share it.
• Right to delete (Cal. Civ. Code § 1798.105): request deletion of personal information we collected from you, subject to certain exceptions.
• Right to correct (Cal. Civ. Code § 1798.106): request that we correct inaccurate personal information we maintain about you.
• Right to opt out of sale or sharing (Cal. Civ. Code § 1798.120): we do not sell your personal information for money. We share limited information with Meta to measure our advertising: website visits through the Meta Pixel and, only if you tap Allow when the App asks about tracking, app events and your advertising ID. California law may treat that as "sharing" for cross-context behavioral advertising. You can opt out by choosing Ask App Not to Track, or by turning off tracking in iOS Settings, Privacy and Security, Tracking, and by blocking cookies in your browser. You can also write to admin@junoonwellness.com and we will honor your request.
• Right to limit use of sensitive personal information (Cal. Civ. Code § 1798.121): direct us to limit the use of your sensitive personal information to what is necessary to provide the Services. We use your health and fitness data only to deliver and personalise your coaching, and not for any other purpose.
• Right to non-discrimination (Cal. Civ. Code § 1798.125): we will not discriminate against you for exercising any of your CCPA rights.

Categories of personal information collected under CCPA: Identifiers (name, email, phone, and your device advertising ID only if you allow tracking); personal information (account data, wellness profile); commercial information (your subscription plan and status); sensitive personal information (health and fitness data with your consent); internet/electronic network activity (app usage data); inferences drawn to create a wellness profile.

To exercise any of these rights, contact us at admin@junoonwellness.com or use the in-app account tools. Because Junoon operates exclusively online and interacts with you directly through the App, email and our in-app tools are the designated methods for submitting requests; we do not maintain a toll-free telephone number. We will respond within 45 days (extendable by an additional 45 days where necessary).

To make a request, we may need to verify your identity. We will not require you to create an account solely to exercise your rights.

Authorised agents may submit requests on your behalf with proof of authorisation.

10. Account Deletion

You may request deletion of your Junoon account and associated personal information at any time. To delete your account:

• In-app: Settings > Account > Delete Account

When you delete your account we delete your profile, your coach conversation, what the coach remembers, your reflection notes, your Apple Health summaries and your practice activity. A few technical records are kept without your name or email (for example, video playback attempts, subscription attempts, Apple's subscription notices, a bare record of a paid subscription (see the next paragraph), coach usage counts, moments when the coach had no suitable practice to suggest, practice milestones and one-time internal safety copies of scores and saved items). Some of these still carry a random internal ID or Apple's purchase reference, and we no longer hold an account that ID belongs to.

If you had a paid subscription, we keep a bare record of it after you delete your account: the plan, Apple's purchase reference, whether it was a test or live purchase, the start and end dates, and its status. It is marked "account deleted" and holds no name, email or account ID. We keep it so our subscription numbers stay correct and so Apple's later notices about that purchase, such as a renewal or an end date, can be recorded. Apple can still connect its purchase reference to your Apple ID, and if you later create a new Junoon account with the same Apple ID, we may match that record to your new account. Deleting your account does not cancel your subscription with Apple; you cancel that in your Apple ID settings.

We will process deletion requests without undue delay and within the timeframes required by applicable law. Residual copies may persist in backups until they are removed on our routine backup-rotation cycle, and we may retain information required by law (such as transaction records) for the period required by applicable regulation.

If you are on our email list, your name and email stay on it until you unsubscribe; deleting your account does not remove them yet.

11. International Data Transfers

Junoon is based in the United States. If you access the App from outside the United States, your personal information will be transferred to and processed in the United States, where data protection laws may differ from those in your country.

For transfers from the EEA, UK, or Switzerland, we rely on Standard Contractual Clauses as the appropriate transfer mechanism.

By using the App, you acknowledge and agree to the transfer of your information to the United States as described in this Privacy Policy.

12. Third-Party Links and Services

The App may contain links to third-party websites or services (such as teacher profiles or referenced articles). This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you access through the App.

13. Push Notifications

If you grant permission, we may send push notifications to your device for reminders, plan updates, and coaching prompts. You may opt out of push notifications at any time in your device's Settings > Notifications > Junoon.

14. Age Limit and Children's Privacy

You must be 18 or older to use Junoon. The App asks for your age when you set up your account. If you enter an age under 18, the App stops the sign-up and deletes the account, and we keep no personal details. If we learn that an account belongs to someone under 18, we delete it.

We do not knowingly collect personal information from anyone under 18. If you are a parent or guardian and believe your child has an account or has given us information, please contact us at admin@junoonwellness.com and we will delete it promptly.

15. Medical and Health Disclaimer

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make a material change, we will put a short, dated "What changed" note at the top of this page, update the "Last updated" date, and email the members who have an account. We do this when the change is published, and before it takes effect where we can. Where the law requires a longer notice period, we will give it. We may also tell you in the App.

If you do not agree with a change, you can delete your account at any time (Section 10). Your continued use of the App after a revised Policy is published means you accept the changes.

17. Contact Us

For privacy-related questions, requests, or complaints:

Email: admin@junoonwellness.com

Mailing address: 611 South Dupont Highway, Suite 102, Dover, Delaware

We will respond to all privacy-related inquiries within 30 days.